Family Savings Credit Union earns Diamond award


Family Savings Credit Union in Gadsden was recently honored with a Diamond (or Category’s Best) Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
Family Savings Credit Union won the category: Financial Literacy for Credit Unions with assets of $250 Million to $500 Million for its entry, entitled The Money Island Financial Literacy Program. Our Money Island program is an online game that teaches the importance of financial skills students can apply to the rest of their financial future. One of the most basic principles is the 70/10/10/10 rule – 70 percent spending, 10 percent saving, 10 percent investing and 10 percent sharing. The program reaches students in Etowah County schools grades 7th and 9th. Since its inception in Etowah County two years ago, we have taught over 2,500 students.
One thing that makes our program so successful is the hard work and determination of our Financial Literacy Liaison, Debbie Landers-Scott. “We are so proud to have such a wonderful teacher of financial literacy on our team. Mrs. Landers-Scott has made a huge impact in the way our students look at their financial futures.” said Lesli Bishop, Marketing Director at Family Savings.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
Award winners were recognized at the council’s 21st annual conference in Orlando, Fla. For information about Family Savings Credit Union, please visit

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