The Messenger publishes weekly on Fridays. The Messenger serves Gadsden, Attalla, Rainbow City, Southside, Glencoe, Hokes Bluff and surrounding areas.

Advertising Deadline is Wednesday by noon preceeding Friday publication date.
Mechanical Specifications: CMYK, JPEG, PDF


Display Rate Classified Rate
Open Rate $8.65 $8.15
National $10.18 $9.58

Bulk Rate Contracts

Annual Inches Display Rate Classified Rate
500 $8.50 $8.05
1000 $8.35 $7.95
2000 $8.20 $7.85
3000 $8.05 $7.75
4000 $7.90 $7.65
5000 $7.75 $7.55
6000 $7.60 $7.45

Frequency Rate Contracts

(Minimum inches billed each week)

4+Weekly Inches Display Rate Classified Rate
9 Weeks $8.00 $7.85
13 Weeks $7.85 $7.75
26 Weeks $7.65 $7.60
52 Weeks $7.35 $7.25

Color Rates

Spot Color $60
Full Color $120
Double Truck Contract Rate x 1.5

Other Rates

Political* $8.65 pci
Non-Profit Open Rate less 15%
Legal Advertising $8.15 pci
Double Truck $1930

*Political ads must meet all state and federal regulations and be approved before publication. All political ads require prepayment.

Pre-Print Insertion Rates

Reservations 10 days prior to publication. Must be received no later than 7 days before publication. Minimum quantity 5,000. Ship inserts to 4305 McClellan Blvd., Anniston, AL 36206. Prices are per thousand inserts.

1X 13X 26X 52X
Single Sheet to 4 Page Tabloid $55 $47 $37 $30
8 Page Tabloid $60 $52 $42 $35
12 Page Tabloid $65 $57 $47 $40


A. Tobacco and alcoholic beverage advertising accepted.
B. Advertising simulating news copy must carry the words “Paid Advertisement.”
C. The Messenger Newspaper does not knowingly accept ads of a fraudulent, misleading, controversial or discriminatory nature and reserves the right to edit or reject any advertisement.
D. No credit will be extended without an approved credit application.
E. Businesses that do not have a permanent place in this market and will be doing business on a temporary basis will be required to pay cash in advance.
F. All ads measuring over 19 inches in depth will be billed at the full 21 1/4 inch column depth.


A. The Messenger will not be responsible for errors beyond the cost of the space involved and affected by the error.
B. The Messenger assumes no liability for the omission of an ad.
C. When proofs are submitted, the advertiser assumes all responsibility for any errors in the ad that may have been overlooked. Corrections will be made when specified on proofs.


A. The Messenger makes every effort to conform to position request, but in order to guarantee position, there is a 25% additional charge.
B. No ad will be accepted on a position request basis. All ads scheduled to run on a certain date will run regardless of position.


A. Proofs and tearsheets are mailed upon request.
B. Proofs are meant for checking prices, grammar and correctness in layout. Proofs are not rewrite or design purposes. A composition charge will be made for extensive changes in the content or design.


A. All accounts are due and payable by the 10th of the month.
B. The Messenger reserves the right to revise advertising rates without notice.

Latest News

WEEKEND PLANS: Pedal boat operation now open in Gadsden
Annual Memorial Day event planned for Monday
City of Gadsden launches new text-based 911 feature to assist callers, first responders
City of Gadsden honors nation's fallen with memorial flag displays
Outstanding students honored at Honors Day in Gadsden

Latest Sports News

Locals make all-state soccer teams
All-Etowah County Schools softball released
All-Etowah County Schools baseball announced
Local players named to all-area baseball team
Local athletes, coaches named to compete in North/South games